The Evolution of the Idea.
The economist notes that the expectations for the products developed by skunkworks have changed in the 21st century from ‚something that makes their competitors say „wow“ to `something that makes their competitors customers say „wow."
VISION
We’re Here to Revolutionize the World of Logistics.
Since its organisation with Skunkworks the term was generalized to apply to similar high-priority R&D projects at other large organizations which feature a small elite team removde form the normal working environment and given freedom from management constraints.
COMPANY
We help to Design new Ideas by escaping Routine Procedures.
Everett Rogers defined Skunkworks as an "enriched environment that is intended to help a small group of individuals design a new idea by escaping routine organizational procedures". A Skunkwork project is a project developed by a relatively small and loosely structured group of people who research and develop a project primarily for the sake of radical innovation. The term originated with Lockheed´s World War II Skunkworks projekt.
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The term typically refers to technology projects developed in semi-secrecy, such as Google X Lab. Other famous Skunkworks were Microsoft Research, special teams at Boing, and the lab of about 50 people establised by Steve Jobs to develp the Macintosh computer, located behind the Good Earth Restaurant in Cupertino.
